Our Case Studies

Expanding a Travel Tech Company’s Reach to VVIP Aviation Clients in the Middle East

The Challenge

US-based travel tech company FlightPath3D wanted to expand its presence in the Middle East, where airlines and private aviation providers cater to some of the world’s most discerning VVIP travellers. Communicating effectively with this audience required not only showcasing innovative in-flight technology but also framing it through the lens of exclusivity, prestige, and cultural nuance.

Our Approach

Mark worked with FlightPath3D’s president to develop a tailored communications strategy for the region, focusing on high-value stakeholders and key decision-makers. This included:

Refining the message to emphasise privacy, personalisation, and luxury – values central to VVIP travel.
Creating bespoke materials (presentations, briefing documents, and brochures) designed for board-level discussions and private pitches.
Equipping executives with clear, confident messaging for major regional events such as the Dubai Airshow and MEBAA.
Advising on cultural context to ensure outreach was respectful, discreet, and aligned with regional expectations.

The Results

FlightPath3D was able to present its platform as more than a map – positioning it as a luxury engagement experience for VVIP passengers.
Sales and leadership teams entered meetings with consistent, culturally attuned messaging that resonated with decision-makers.
The company strengthened its brand perception in the Middle East, opening new opportunities in the private aviation and luxury airline market.

Client Perspective

“Working with Mark, we refined our story for the Middle East’s VVIP market. The tailored messaging and tools helped us engage confidently with some of the world’s most demanding clients and open new opportunities in the global luxury segment."

— Duncan Jackson, Co-Founder and President, FlightPath3D

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Supporting a Principal Investor with Portfolio Communications

The Challenge

A principal investor with multiple portfolio companies needed to ensure that new company leaders could hit the ground running with consistent, clear messaging. With investments spanning different sectors, there was a risk of inconsistent communications, unclear priorities, and missed opportunities to engage stakeholders effectively.

Our Approach

We partnered with the investor to develop a comprehensive communications support framework for portfolio companies. This included:

Leadership Briefings: Preparing new company executives with clear guidance on key messages, priorities, and the investor’s strategic expectations.
Messaging Toolkits: Creating concise, ready-to-use resources—one-pagers, talking points, and email templates—tailored to each portfolio company and aligned with the investor’s broader narrative.
Internal and External Comms Guidance: Helping leaders communicate effectively with internal teams, boards, and external partners.
Ongoing Support: Coaching executives on adapting messaging for different audiences and responding confidently to challenging questions.

The Results

New portfolio company leaders were equipped to communicate confidently and consistently from day one.
Messaging aligned across multiple portfolio companies, reducing confusion and strengthening the investor’s reputation for strategic clarity.
Toolkits and briefings accelerated leaders’ onboarding, allowing them to focus on execution rather than figuring out messaging from scratch.
The principal investor strengthened relationships with both portfolio companies and co-investors by demonstrating clear guidance, professionalism, and strategic support.

Client Perspective

“Working with Mark transformed how our portfolio companies communicate. The toolkits and briefings gave new leaders the clarity and confidence they needed, and the consistency across our investments reinforced our reputation as a hands-on, strategic investor.”

— Chief Financial Officer, Principal Investor Client